Chocolate investments
Ukrainian confectionary market has almost stopped its quantitative growth. Instead, the producers decided to focus on the quality and marginal values. And this approach turns to be successful: in 2007 the increase in volume production is expected on the level of 5%; at that time expected growth in money equivalent should reach almost 2 billion dollars or 20%. Such ???re-orientation??? can be explained by mass modernization of existing facilities and introduction of new production lines. One of the most active investor during the last years was ???KONTI??? company. During this summer it had launched its own logistic center and held the presentation of new high-tech production complex. The last one is considered to be the most up-to-date not only in Ukraine, but in Eastern Europe too. They had invested 110 million dollars in its building. The capacity is nearly 53 thousand tons. This project was realized in a brief period of time ??“ 3 years, and 3 years is considered to be the record for such large-scale modernization. New complex will operate on the base of the equipment from such world-known producers as ?????hokotech???, ???Sollich???, ???Winkler und Dunnebier???, ???Loesh??? (Germany), ???Buhler??? (Switzerland), ???Bosh Tevofarm??? (Holland).
One noticeable tendency of last year is re-orientation on more expensive segment. This is not surprising fact, as the profitability of producing chocolate is twice higher than caramel production has. The new players of chocolate segment will compete with famous brands, whose popularity is high due to the solid experience, mass advertising and their quality. Nevertheless, the real competition only starts. Taking into account the amounts of investments into chocolate production, the winners become whose companies that won??™t grudge on marketing and advertisement.